2014 | Design Communication
As part of every year’s celebrations in Dubai, Tinkah was selected to develop a new campaign for the Executive Council Committee.
‘Happiest Nation’ is a campaign that celebrated the 42nd National Day ceremony in Dubai. Representing those who built and left a mark on the nation, the Happiest Nation campaign salutes individuals from different backgrounds & ethnicities living within the UAE. It honors a bilingual society with a bilingual brand mark, highlighting cultural diversity. The campaign aimed at engaging with all the different nationalities of the UAE. At the same time the campaign was driven by a bold visual library showcasing various individuals. It featured photography of a collection of faces of this diverse society, occupying a variance of professions, different age groups and collectively they make-up the seven Emirates. The campaign used the colors of the national flag as a beacon for the nation’s pride, success and passion.
42nd NATIONAL DAY 2014 ®
CREATIVE DIRECTOR: ABEER TAHLAK
ART DIRECTOR: KHOLOUD SHARAFI
PROJECT MANAGER, CONTENT DIRECTOR & SHOW
DIRECTOR ASSISTANT: REEM AL GHAITH
LEAD DESIGNER: VALERIO CAPOGROSSI