BAZZA

2016 | Design Communication

Bazza is a bedouin noun used to describe lavish garments. This new premium fashion label showcases elegant and simple ways of dressing the modern Saudi woman through stylish kaftans and thoubs. It is a refined and authentic line that draws inspiration from cherished family memories & traditions.

The fashion brand highlighted two words that best describes the Bazza product: ‘class’ and ‘sophistication’. Tinkah created an Arabic logo mark that accentuates both heritage and modernity, that can be seen in the designer’s garments and personal style. The asymmetrical nature of the brand-mark is a nod toward the free form and airy nature of the fabrics used to create the garments. The use of serif typography matches the Arabic font of choice to create a balanced aesthetic. The neutral palette is a continuation of the sophisticated appeal of the brand.

BAZZA 2016®

CREATIVE DIRECTOR: KHOLOUD SHARAFI

PROJECT MANAGER: MAY AL MOAYED

LEAD DESIGNER: CLAUDIA RIVERA