BEIT . CONCEPT STORE
2018 | Design Communication
When one dreams of the perfect dwelling, it should be effortless and inate. It becomes more than a destination or a location, but part of the human soul. The Beit concept begins to realise the aspirations of obtaining this perfect home. It gives visitors the opportunity to leave behind the busy everyday and exist in a world of purity. Where the simplest things in life are the most enjoyable.
This concept translates the narrative of the Beit brand through minimal means, maintaining its domestic character but with clean spacing & spaces. It uses a simplified and stripped base system as features to create the aesthetic of the brand. Through decomposing its letters and shapes to their most basic form it reinforces the brand as a retail outlet that is simplified to its most natural and inate function.
This concept focuses on ‘minimalism’, adopting a contemporary direction in its language and highlights various elements to represent the geographic location of this store, giving it a deeper sense of belonging.
BEIT . CONCEPT STORE 2018 ®
PROJECT MANAGER : SHIARINA MINDANAO
CREATIVE DIRECTOR: KHOLOUD SHARAFI
ART DIRECTOR AND DESIGNER : CLAUDIA RIVERA