2015 | Product & Experiential Design
As part of the Emirati culture, meal times are a social occasion and are seen as a time when family and friends come together. Food is traditionally prepared on an open fire and eaten by hand without the use of cutlery. Dishes are often presented on a large circular platter with those partaking sitting in a circle on the sand or on mats – this format places an emphasis on sharing and equality.
Constructed Feast is a product concept that draws inspiration from the traditional dining experience and ceremony of eating. Central to this tradition was the use of thick woven floor mats and vessels that made it possible for large gatherings of family and friends to eat together.
This collection is designed not only to bring us together in a traditional manner but also aims to celebrate the natural materials and resources that we have around us, such as sand, clay, pewter, textiles, and leather.
CONSTRUCTED FEAST 2015®
CREATIVE DIRECTOR: KHOLOUD SHARAFI
SUPPORTING DESIGN TEAM: CLAUDIA RIVERA
& MARCELA MUNOZ