2019 | Design Communication
Culture cafe celebrates the Emirati culture and the importance of coffee in it. The brand’s motto is to connect the past, present, and future through culture and coffee.
The concept of the brand was inspired by the brand’s motto, giving rise to the idea of viewing culture as a holistic system created by a combination of different elements and characteristics such as food, customs, beliefs and more.⠀
To portray this concept, the brand combines and connects different elements that represent the UAE’s culture and links the brand to these elements through coffee.
To represent the result of an eclectic culture where modernity, tradition and coffee live together, we have created a visual language where water colour stains represent the liquid state of coffee. The colour scheme selected was inspired by the elements of sand and water found in the UAE’s landscape. A combination of pointillism technique and vector illustration is used to portray textures, objects and forms of the Emirati culture.
CULTURE CAFE 2019 ®
CREATIVE DIRECTOR: KHOLOUD SHARAFI
CLIENT COORDINATOR : SHIARINA MINDANAO
LEAD DESIGNER : MELISSA TREVIÑO⠀
GRAPHIC DESIGNER : ARWA AL MAHALLAWI