2016 | Experiential Design
Etihad Museum is an inspiring national institution created to celebrate & showcase the story of the founding of the United Arab Emirates in 1971. The museum focuses on key events that culminated in the unification of the UAE between the years 1968 to 1974.
Inspired by the prominent landmark building in this historic location, ’The Union House’ is a circular structure, and is the core reference behind developing the museum’s mark. Through its architectural shape, The Union House represents the equality, accordance, and harmony between the multiple Emirati’s. The color red is used as the dominant shade in the brand, as a reference to the color commonly used in all the seven emirates flags before unification. The framed graphic element takes reference from the coded markings that were found on archival constitution documents. ‘1971’ represents the year of unification, ‘إ.ع.م’ & 12/2′ the day of unification, and ‘7’ represents the Emirates as an abbreviation to the United Arab Emirates.
ETIHAD MUSEUM 2016®
CREATIVE DIRECTOR & PROJECT MANAGER: KHOLOUD SHARAFI
ART DIRECTOR & LEAD DESIGNER: MAHYA SOLTANI
ILLUSTRATOR: JORGE PORTILLO