MARYAM SEDDIQI

2018 | Design Communication

A bold but refined signature, with an undertone of femininity. Having studied and understood her personality and touch, this brand was developed as a personal sign off for Maryam Seddiqi.

Using her full name in Arabic, Tinkah created various abstract typographic emblems that sit together as a collection. The direction adopts classic Arabic type, but pushes it towards a completely new contemporary treatment. Maintaining respect to the forms and shapes of the traditional Arabic alphabet and language, we created a modern dynamism between the negative V.S. positive forms.

A combination of neutral grey’s and nudes within the color scheme, and a high-end selection of finishes, communicate the brand’s value and experience. An added boldness of ‘Black Matte and Copper Foil’ represent a strong and unique characteristic that separates her out from the crowd.

MARYAM SEDDIQI ®

CREATIVE DIRECTOR: KHOLOUD SHARAFI

GRAPHIC DESIGNER: RANIM AL HALAKY