2017 | Design Communication
Shamsa Al Abbar is a jewelry brand that narrates the story of uncommon beauty. The brand’s unique pieces explore the art of finding the extraordinary within delicate and unexpected details, whilst also demonstrating a sense of sophistication. ‘Unusual Beauty’ is the brand’s main tagline and on that basis, a re-branding and a new brand language have been developed.
The new brand proposal focused on defining a new guideline & language which integrated into all channels of communication for consistency. A monogram was also developed as a supporting element to the existing brand mark.
Shamsa AlAbbar 2017®
CREATIVE DIRECTOR: KHOLOUD SHARAFI
ART DIRECTOR & LEAD DESIGNER: CLAUDIA RIVERA
LEAD EXHIBITION DESIGNER: MARCELA MUNOZ