SHAMSA ALABBAR

2017 | Design Communication

Shamsa Al Abbar is a jewellery brand that narrates the story of uncommon beauty. The brand’s unique pieces explore the art of finding the extraordinary within delicate and unexpected details, whilst also demonstrating a sense of sophistication. ‘Unusual Beauty’ is the brand’s main tagline and on that basis, a re-branding and a new brand language have been developed.

The new brand proposal focused on defining a new guideline & language which integrated into all channels of communication for consistency. A monogram was also developed as a supporting element to the existing brand mark.

Shamsa AlAbbar 2017®

CREATIVE DIRECTOR: KHOLOUD SHARAFI

ART DIRECTOR & LEAD DESIGNER: CLAUDIA RIVERA

LEAD EXHIBITION DESIGNER: MARCELA MUNOZ