SHEIKHA SHAMSEH AL SHARQI
2018 | Design Communication
We were invited to develop a personal brand for the royalty of Fujairah. Inspired by the full name of Sheikha Shamsah Bint Hamad Alsharqi, this brand pays homage to the different stamping techniques used for signing-off important documents and personal gifts. Historically, monograms were used both as a royal signature and also in the work of artisans to sign their work.
Using the Arabic script as a typographic composition and combining this with ‘kashidas’ to open up spaces and provide dynamism to the design. This direction takes the traditional into a contemporary type treatment, but maintaining respect to the Arabic words and language. We selected a neutral colour scheme selection with a tint of royal claret. A high-end selection of materials communicate the brand’s value and experience.
The use of different paper selections and printing techniques vary from premium finish to more transparent and personal ones in order to break the formality of the invitations
SHEIKHA SHAMSEH AL SHARQI ®
CREATIVE DIRECTOR: KHOLOUD SHARAFI
GRAPHIC DESIGNER : RANIM AL HALAKY